Conveyor Head of Marketing • 8y
I think it takes experience and a well developed muscle to be great at product positioning. Writing simple, easy to digest copy that communicates the value and function of a complex product is not easy. Take a look at most startups websites and you'll see what I mean. It's easy to fall back on jargon and buzz words and write something that doesn't help you standout. To me building great, simple to understand, and highly benefit oriented creative that makes your product unique is the challenge fo ...Read More
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