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How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?
When coming up with positioning and messaging as part of GTM plan, which key stakeholders/teams (in addition to product and sales) should weigh in?
What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?