Twilio Director of Product Marketing • 4y
Each role, level, and business requires a some nuance for product marketing hiring, but I generally focus on a few key characteristics. First, successful PMMs need to be able to prioritize in complex environments. Through ambiguity, constant change, and conflicting stakeholder pressures, effective PMMs have some sort of framework they use to weigh and decide rapidly what they should focus on and what goes in the backlog. Second, PMMs need to be influencial communicators. They need to build stron ...Read More
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