What role does technical training play in your sales enablement, and how do you measure its effectiveness?
1 Answer
Cortex Head of Product Marketing • August 7
It’s about to play a much bigger role! I’ve just hired a TPMM, who will now share enablement with my GTM-focused PMM.
There can be nuance and overlap and they’ll support eachother fully…but an easy split is having the GTM person focus on conversion rates between early funnel stages (prior to demo) and the TPMM focus on conversion rates in mid-stages of the funnel (demo through POV).
With these North Star metrics, we end up seeing a natural split between the GTM PMM focusing more on AE (sales rep) support and the TPMM focusing on SE (Sales Engineer) enablement.
692 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Related Questions
For a heavily dev-centric product, how do you approach the balance between classic content/SEO, product marketing, and sales enablement - and how do you find the right channels to reach out to developers vs. commercial audiences?What's a typical career path for a Technical Product Marketer?Why is developing a differentiation pitch important?What are some innovative content formats you have experimented with to engage a technical audience?How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?What KPIs would you look at to evaluate the success of a technical PMM program?