What role does technical training play in your sales enablement, and how do you measure its effectiveness?
1 Answer
Lauren Craigie
Cortex Head of Product Marketing • August 8
It’s about to play a much bigger role! I’ve just hired a TPMM, who will now share enablement with my GTM-focused PMM.
There can be nuance and overlap and they’ll support eachother fully…but an easy split is having the GTM person focus on conversion rates between early funnel stages (prior to demo) and the TPMM focus on conversion rates in mid-stages of the funnel (demo through POV).
With these North Star metrics, we end up seeing a natural split between the GTM PMM focusing more on AE (sales rep) support and the TPMM focusing on SE (Sales Engineer) enablement.
618 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Related Questions
What are the best ways to accurately convey what you do to technical buyers on your website? Many technical buyers complain that vendor websites just use buzzwords and don't make it easy to understand how the technology works.For a highly technical product offering, how much messaging emphasis should be placed on technical value versus overall business value that your solution provides?What companies have product marketing that you really admire, either overall or particular elements?What tools must one be proficient in to excel as a technical product marketer?For a heavily dev-centric product, how do you approach the balance between classic content/SEO, product marketing, and sales enablement - and how do you find the right channels to reach out to developers vs. commercial audiences?What level of hard/technical skills should someone aim to develop to thrive in product marketing?