What role does technical training play in your sales enablement, and how do you measure its effectiveness?
1 Answer
Lauren Craigie
Cortex Head of Product Marketing • August 8
It’s about to play a much bigger role! I’ve just hired a TPMM, who will now share enablement with my GTM-focused PMM.
There can be nuance and overlap and they’ll support eachother fully…but an easy split is having the GTM person focus on conversion rates between early funnel stages (prior to demo) and the TPMM focus on conversion rates in mid-stages of the funnel (demo through POV).
With these North Star metrics, we end up seeing a natural split between the GTM PMM focusing more on AE (sales rep) support and the TPMM focusing on SE (Sales Engineer) enablement.
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