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what skills and abilities are required to be head of industries marketing? how do candidates set themselves apart during an interview?
All related (12)
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 15
Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, Oracle • April 10
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • August 16
What does an industry product marketing manager need to be exceptional at compared to product marketing manager?
How does your team establish and standardize researching audience/segment needs and how do you then leverage your findings systematically to influence the product roadmap?
Have you come across good resources for thought leadership content related to industry product marketing? If so which would you recommend?
How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?