When it's hard to tie certain campaigns or assets to the pipeline generation, what other metrics we can consider?
3 Answers
Trusted Health Product Marketing • 3y
Whenever I’m reporting on PMM results, I include a slide called “PMM across the funnel.” This allows me to showcase how specific PMM programs impact the effectiveness of ...
1857 Views
Close Head of Product Marketing • 2y
I think my first question here is why you aren't able to? If you are creating content (blogs, whitepapers, webinars, etc) you should be measuring high level metrics like ...
643 Views
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ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Really tough question! To start, it's worth noting that even the best attribution mechanism has blind spots. It's just a fact, and it's likely to be true for a while. Ult...
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