What techniques do you employ to speed up the content creation process without sacrificing quality?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 3
I "templatize" key content deliverables which effectively builds in guardrails and best practices for new content being created. This can be done across just about any type of content! I look at a strong performing piece of content and then use that as framework. This can include elements such as:
Top performing sections
Ideal product assets to include
Recommended character counts
Standardized CTAs
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