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Kate Sheridan
Director of Product Marketing at Upgrade, August 25
It's important that everyone who works at your company understands your value propositions and differentiators. At Salesforce we did a corporate messaging certification once a year where everyone at t
Diego Lomanto
Chief Marketing Officer at Ada May 12
We have a "storybook" with all of our core messaging. It's a powerpoint with a lot of slides covering segmentation, personas, products, and all the appropriate messaging that goes along with it. It
Pranav Deshpande
Product Marketing Leader at | Formerly TwilioMay 11
To be honest, this has been difficult to figure out. I don't think we have the best solution yet, but for now, we write down positioning statetements for each product, which include key messages, to e