Director of Product Marketing at Upgrade, • August 25
It's important that everyone who works at your company understands your value
propositions and differentiators. At Salesforce we did a corporate messaging
certification once a year where everyone at t
We have a "storybook" with all of our core messaging. It's a powerpoint with a
lot of slides covering segmentation, personas, products, and all the appropriate
messaging that goes along with it. It
Product Marketing Leader at | Formerly Twilio • May 11
To be honest, this has been difficult to figure out. I don't think we have the
best solution yet, but for now, we write down positioning statetements for each
product, which include key messages, to e
