I would use tools like DocSend, HighSpot, ShowPad if you want to measure effectiveness for sales. For white papers, I think more than sales enablement tools, downloads on websites and web traffic are also good metrics for success.
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
I think this has been asked elsewhere already but I use Docsend and love it.
Product Marketing Director | AI, Data & Apps Portfolio · Salesforce
Head of Product Marketing, Platform Experiences & Agents · Atlassian
Sr. Director of Product Marketing · UiPath
Senior Manager, Product Marketing, Okta Emerging Products · Okta
Senior Director, Head of Portfolio PMM, Strategy Collection · Atlassian
Sr. Director of Product Marketing · Atlassian
Vice President - Global Product Marketing · Freshworks
Senior Director, Platform and AI Product Marketing · ServiceNow
CMO - Next Gen Platform · Salesforce
Director, Product Marketing · Okta
Confidently hit your goals and advance your career with advice from product marketing leaders at top companies.
Sharebird is always free. By continuing, you agree that you are at least 13 years old and agree to our terms of service and privacy policy.
