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What tools do you use to track and determine the effectiveness of your published product marketing content (white papers, case studies, data sheets etc)?

2 Answers
James Winter
James Winter
Spekit VP of MarketingDecember 1

I think this has been asked elsewhere already but I use Docsend and love it. 

975 Views
Hien Phan
Hien Phan
Pinecone Head of Product Marketing, Partner, and Customer MarketingNovember 13

I would use tools like DocSend, HighSpot, ShowPad if you want to measure effectiveness for sales. For white papers, I think more than sales enablement tools, downloads on websites and web traffic are also good metrics for success. 

835 Views
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