Can you share the final outputs from your storytelling efforts? (how many value props, how do they look like)

I am a fan of keeping it simple and understanding how it will be used - my typical messaging/positioning decks/docs will have the following in them:  Narrative <500 words, but ideally <300  ----> this is your anchor  ICP - key personas, firmographics, size, etc. -----> this is who should read the narrative and feel seen.  Elevator pitch - <25 words & <50 words ----> this is your forcing function for clarity Value props - limit to 3 ----> this is what you want on repea ...Read More

The outputs from a great story or narrative can take many forms, including a pitch deck (probably the most classic form), a keynote, customer story or use case, even web pages! My recommendation is not to fixate on the number or even the style of value propositions, but rather the resonance of the story or statement for your target audience. For example: If you're launching a new or category defining product to the market, help your audience by defining clear and specific use cases for when and ...Read More

This template was passed around Meta and Reality Labs often to distill the top points to anchor positioning. To get to this simplicity for each target audience is essential. I call it the "Angle" in my 5A Framework for GTM. I love this because it's also like a fun mad libs exercise, and if you can make it this simple, you have the start of positioning options. Angle/Positioning [X] is (Internal Positioning) Because unlike  (Competitive Set) [x] provides (value prop) So that you feel (Emotional B ...Read More

I shared a template that I’ve used in past roles that I think is helpful here. It really starts from the top, and goes down from there. Simply put, what’s your overall vision, how does this product support that vision, why should your customers/the market care about this product now? From there you refine the core messages and reasons to believe to map back up to how they will help advance that goal and help achieve the vision. I think the rule of 3 is the only principle of product marketing tha ...Read More

Sure. The final outputs of storytelling efforts typically distill down into a core set of value propositions that are clear, concise, and targeted. These value props serve as the foundation for all messaging and communication across various channels. Usually a well-structured storytelling effort can produce the following: Number of Value Propositions: Generally, 3-5 key value propositions are ideal. This ensures focus while covering the core benefits that matter most to your audience. Each value ...Read More