We have several competitors with similar offerings to us, what are PMM tips to help us stand out?

Ah yes, this is a tough one! Here are a few tips that could help: Focus on customer outcomes: Instead of just listing features, highlight the unique benefits and outcomes...

There are two ways to stand out — what you say, and how you say it.What you sayThis is the core of positioning. Find your competitive differentiation, even though you may...

In an increasingly competitive and crowded market, there's naturally going to be high overlap of product offerings between companies. Here are a couple ways to standout: ...

Check out my answer to the question "What strategy do you use to ensure everyone internally agrees on what differentiates you from competition?" for some practical tips a...

To stand out, focus on building emotional connections and offering a distinct customer experience. Instead of just talking about features, speak to the transformation you...

In a crowded, competitive market, relying on having great words for the same features and benefits is a never-ending race. Even having the latest feature can only differe...

Find your niche. Every product does what it does slightly differently. At Algolia, we had a search as a service product. Our niche was that we made really amazing e-comme...