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Brianne Shally
Head of Product Marketing at Nextdoor January 13
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches:  - Schedule "Voice of Customer Day": Have day full of customer calls with a specif
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine August 12
Based on this question, I’m going to assume that your company doesn’t have a research function and that the account team holds the key to contacting customers. My first piece of advice would be to wor
Jeff Otto
Vice President, Product Marketing at Marqeta July 15
I’ve often found that personally delivering customer-facing presentations is a great way to test messaging and positioning and learn first-hand about a buyer and their priorities. Approach: First spec
Nina Seth
Product Marketing Director at Blue Yonder July 14
It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact customers without sales being the