What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.

4 answers

All related (50)

Head of Product Marketing at Nextdoor • January 13

Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full of customer calls with a specif

36 Saves

Anna Wiggins

Sr. Director Product Marketing, Insights, Copy & Content at Bluevine • August 12

Based on this question, I’m going to assume that your company doesn’t have a research function and that the account team holds the key to contacting customers. My first piece of advice would be to wor

48 Saves

Jeff Otto

Vice President, Product Marketing at Marqeta • July 15

I’ve often found that personally delivering customer-facing presentations is a great way to test messaging and positioning and learn first-hand about a buyer and their priorities. Approach: First spec

87 Saves

Nina Seth

Product Marketing Director at Blue Yonder • July 14

It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact customers without sales being the

16 Saves

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