What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
Nextdoor Ex-Head of Product Marketing • 4y
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full o...
3833 Views
I’ve often found that personally delivering customer-facing presentations is a great way to test messaging and positioning and learn first-hand about a buyer and their pr...
3189 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Altruist VP of Marketing • 5y
Based on this question, I’m going to assume that your company doesn’t have a research function and that the account team holds the key to contacting customers. My first p...
1118 Views
"Talking to customers" doesn't always need to happen via a customer call. I have personally found the following ways to be very helpful:1) Industry reports published by a...
1832 Views
Blue Yonder Product Marketing Director • 5y
It takes a great relationship between sales and marketing to systematically contact customers. In my experience at small companies, you can much more easily contact cus...
563 Views
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
It's often difficult to get access to customers, especially in a B2B/Enterprise environment. Quite often, the account team will act as a gatekeeper and be wary of other p...
280 Views