How do you make room for new ideas in your launch campaigns vs following a tried-and-true playbook?
3 Answers
Zendesk Director of Product Marketing • 3y
When it comes to thinking about how to launch something differently, I look to the main target audience I am trying to cater to and that can create inspiration for new id...
1373 Views
Vanta VP of Product and Corporate Marketing • 3y
It’s a great question. As much as you benefit from playbooks and templates, too much of the same will burn out your team and dampen your impact. I’d recommend a few thing...
586 Views
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Amazon Product Marketing at Fire TV (Smart TVs) • 6y
I try to follow Google's 80/20 innovation model. Basically I reserve 20% of the effort (in terms of time and budget) to think of new innovative ideas. I hold brainstormin...
1389 Views
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