What is your framework for naming a product?
2 Answers
Ethos VP Marketing | Formerly Meta, Microsoft • 2y
Here's a simple 6-step process you can follow: Write the brief: Write the brief for what you want your name to accomplish. This should include a description of what the p...
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Vanta VP of Product and Corporate Marketing • 2y
Naming and pricing are always the two most controversial decisions! Everyone comes to naming with their own strong preferences, and it can sometimes be an emotionally cha...
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