Ethos VP Marketing | Formerly Meta, Microsoft • 2y
Here's a simple 6-step process you can follow: Write the brief: Write the brief for what you want your name to accomplish. This should include a description of what the product is, all your positioning work (audience, problem to be solved, key differentiators, proof points etc.), and the goal your product is trying to achieve. This should be widely socialized with everyone involved in the naming process. Define naming categories: The next step is to structure your creativity. There are many diff ...Read More
2,509
Views
