How are product and brand marketing similar? Different? Or are they really the same thing?!
2 Answers
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
Good product marketing helps build the brand. Good brand marketing helps drive usage of the products. To me, they're like cousins in marketing. Perhaps more so than any o...
1382 Views
Amplitude Product Marketing Director • 1y
They are different.Brand marketing aligns to the purpose of the company's existence and helps to create the narrative around the company that people associate with. Produ...
981 Views
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