Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
Good product marketing helps build the brand. Good brand marketing helps drive usage of the products. To me, they're like cousins in marketing. Perhaps more so than any other marketing disciplines. Take Apple, a master of marrying their brand marketing and product marketing. Here's an old ad for the iPod. There's the logo, and an engaging illustration of someone dancing, sure. Some people's idea of brand advertising might stop there. But Apple doesn't. Then they add: 10,000 songs in your pocket. ...Read More
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