What's the best strategy in pushing for a raise and promotion as a Product Marketer?

The best strategy that I've seen in pushing for a raise/promotion is demonstrating a bottom-line impact on the business. Why is this?

• As you become more senior, it's not entirely up to your manager whether you'll receive a raise/promotion -- they will likely need to pitch you to a broader promotion committee, and build conviction.

• This promotion committee may not be intimately familiar with the day-to-day function, and what excellence looks like (e.g., the head of finance might not deeply understand the role).

• To empower your manager to make the strongest possible business case, it's best to speak directly to the value you added to the business, and the outcomes you drove.

• If you can't yet make this business case yet, it may be worth shifting your priorities or taking on stretch work that can get you closer to having a more direct impact on company KPIs.