How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?
2 Answers
Postscript Vice President Of Product Marketing • 2y
Some of my favorite PMMs have spent time in field roles— Sales, Sales Engineering, and in particular Customer Success. Getting first-hand experience working with customer...
525 Views
I get this question a lot and I think it’s dependent on the hiring manager and the need at the time (stage of the company, maturity of the market, product-market fit, how...
1166 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?What are the most important relationships to get right as a Product Marketing Manager?How would you advise one get formally started in a Product Marketing career track? I've previously worked in product management, sales and marketing and have just realized I've been performing many of the responsibilities of a Product Marketer for the last couple of years under a different title.How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network? How is the market for Product Marketing jobs looking as compared to Product Management jobs. The forums say Product Marketing jobs are easier to get into, but I see tons of Product Management jobs in the boards. What is your sense?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?