What are some examples of different projects that Product Marketing Managers at different levels would own? For example, a PMM vs a Senior PMM vs a Director of Product Marketing?

This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Messaging & Positioning PMM: Crafts messaging and positioning at capability/feature level with some coaching Sr. PMM: Drives messaging and positioning at the product/feature level and coaches others on product/feature level positioning Director: Drives messaging and positioning at the category level and ensures alignment across te ...Read More

This is going to vary widely by organization, and you'll find Jr. PMMs doing the same work in one organization that a director or even VP would in another.  That said, as a general rule, the more junior PMMs typically take on more tactical work. This can take many forms, but content creation, ghostwriting, babysitting the demand gen team and refreshing existing collateral are all at the top of the list.   At the other end of the spectrum, more senior folks are likely to be out of the office - ev ...Read More

Another avenue that some companies take, is the TYPE of PMM you are. So you can be a product marketer, a solution marketing, a segment marketer, a vertical marketer - these all still fall under the role of Product Marketing, but rather than focusing specifically on tacitical to strategy, they're also segmented more granularly on their individual focus. So a vertical PMM, may focus on everything across the portfolio, that relates to the banking industry, and tailors messaging, GTM motions, and en ...Read More

Rather than projects, you can link seniority to the type and complexity of the projects. The more Senior the PMM, the more complex and strategic projects they will be expected to handle. This can be defined based on a few things: How complex the projects are: a short single project or a long one with multiple workstreams? How business critical the projects are: a small feature announcement vs a major product launch? The number and seniority of stakeholders they have to work with: a simple Produc ...Read More

This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square.   In general, PMMs at Square cover a wide range of responsibilities regardless of level. These responsibilities include: Develop product or feature launch/ GTM strategy and plans, including positioning and messaging Quarterback marketing and sales partners (e.g., paid marketing, SEO, content marketing, lead generation) to execute GTM and growth plans Lead customer researc ...Read More