This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square.
In general, PMMs at Square cover a wide range of responsibilities regardless of level. These responsibilities include:
- Develop product or feature launch/ GTM strategy and plans, including positioning and messaging
- Quarterback marketing and sales partners (e.g., paid marketing, SEO, content marketing, lead generation) to execute GTM and growth plans
- Lead customer research and collaborate with PMs on product strategy and roadmap
- Lead pricing and packaging recommendations
Square is a multi-product company, so our junior PMMs tend to focus on one product to learn how to excel at the role. Senior PMMs start to cover more products. Additionally, junior PMMs are empowered on tactical executions, but important, strategic decisions like tent pole product launch strategies and pricing decisions are led by senior PMMs. As a team lead, I focus more of my time building and coaching my team, elevating the reputation of the function within our company, and weighing in heavily on product and business unit strategies.