When moving from a Sr PMM role to ‘lead’, what are those attributes that person should embody?

4 answers

All related (36)

VP, Industries & Platform Product Marketing at Okta • November 2

A Lead should be able to drive a strategic, cross-functional effort and solve issues without any defined structure. Some things I might look for: Messaging - can independently define product (and cro

37 Saves

Mike Berger

Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, Marketo • November 11

Here are some ways to think about the move from Sr. PMM to Lead:Skills Sr. PMM - You have advanced product marketing skills and significant experience in the field. Based on your expertise, you regul

36 Saves

Suyog Deshpande

Sr. Director | Head Of Product & Partner Marketing at Samsara • November 19

Answered a similar question on "Sr.PMM to Director". Here's my response for that question: There is no one path but let’s unpack what it means to be a director. It isn’t that the directors know expo

139 Saves

Julien Sauvage

VP, Corporate and Product Marketing at Clari • December 6

Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your ability to manage your cross-

24 Saves

Why do product marketing jobs have high turnover?

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

How do I influence the roadmap of our product, when my product team isn't very open to it?

What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?

What hard skills are must haves vs nice to have, to be a Product Marketing leader?