When moving from a Sr PMM role to ‘lead’, what are those attributes that person should embody?

Answered a similar question on "Sr.PMM to Director". Here's my response for that question:  There is no one path but let’s unpack what it means to be a director. It isn’t that the directors know exponentially more or they suddenly become better decision makers.When we all start our careers, we search for the right answers. In fact, we are judged by our ability to find the right answers. However, as we grow, we acknowledge that we don’t and won’t know the answers to all the questions asked of us. ...Read More

A Lead should be able to drive a strategic, cross-functional effort and solve issues without any defined structure. Some things I might look for: Messaging - can independently define product (and cross-product) positioning and secure the right buy-in from cross-functional stakeholders to move forward Interpersonal skills - someone who can navigate complex team dynamics and can effectively influence key stakeholders Strategic thinking - proactively surfaces the most impactful initiatives and brin ...Read More

Here are some ways to think about the move from Sr. PMM to Lead:Skills Sr. PMM - You have advanced product marketing skills and significant experience in the field. Based on your expertise, you regularly work to define the scope of your role and build on your skillset. Lead - You have mastery of all product marketing skills, which you not only apply to your own work, but also to teach others on your team. Judgement Sr. PMM - You work under limited direction and lead clearly defined initiatives f ...Read More

Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your ability to manage your cross-functional partners, measure and show impact, build your annual strategic plan, etc. Need examples? Suuuure. These are some of values I seek when hiring a lead PMM on my team: Collaborative. We ask others for ideas. We listen to their inputs. We share information. Accountable. We establish our goals. ...Read More