A great PMM dashboard is an expression of your company’s strategy. Start with the business objective, define the key results that reflect your approach to that objective, and then select KPIs that measure progress. For example, for an enterprise business, KPIs should align closely with enterprise funnel health. That means tracking both volume and conversion across: Top-of-funnel: qualified leads by score, source, and intent signals Mid-funnel: hand-raise events like webinar attendance, demo requ ...Read More
3,084
Views
