How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?

Congrats on growing the team! In a two person team, you have to look at the top priorities, where you can have the biggest impact (where you are uniquely needed the most), and where each of you are strong and excited to grow. You are in the fortunate position to consider what elements of PMM you enjoy most and which ones you would be happy to delegate so don't forget it.  If you're really not sure, try doing a quick exercise of listing out all the PMM functions you support today, new functions y ...Read More

Congratulations on growing your Product Marketing team! Even with a team of two, there are a number of different ways you can consider structuring the team. The ‘north star’ question that will guide you is, “Why am I hiring?” And the answer will likely influence the profile of the people you choose to hire and how you divide up the work. Here are a few examples: If you are hiring just to get help, for example to keep up with an accelerated pace of product innovation in a fast-growing company — a ...Read More

I tend to coalesce early-ish stage PMM teams by product pillar/functionality. For example, if you group certain features into capabilities, split roadmap ownership betwee you and your PMM. Bucket those product capabilities and divide and conquer (full PMM GTM lifecycle responsibilities). Once you've achieved product market fit, you can consider organizing the team by relevant personas and begin to hire specializations like: core PMM, customer marketing, lifecycle marketing, competitive intel, et ...Read More

It's important to note that the answer to this question will vary from company to company. First, you should have a good understanding of the current situation in order to identify the most pressing needs. Where are the biggest fires? Where can your effort make the biggest impact? It's also crucial to be aware of your own strengths and weaknesses. I strongly believe in hiring to complement your weaknesses. You don't have to excel at everything. Instead, hire someone who can take on tasks and fre ...Read More