How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?

2 answers

Group Manager, Product Marketing at Lyra Health • November 30

Congrats on growing the team! In a two person team, you have to look at the top priorities, where you can have the biggest impact (where you are uniquely needed the most), and where each of you are st

4 Saves

Reply

Amanda Groves

Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 6

I tend to coalesce early-ish stage PMM teams by product pillar/functionality. For example, if you group certain features into capabilities, split roadmap ownership betwee you and your PMM. Bucket thos

3 Saves

Reply

Square Head of Product Marketing, Square Staff, Amy Loh

on Building a Product Marketing Team

BetterUp Senior Vice President, Product Marketing, Sahil Sethi

on Building a Product Marketing Team

Morningstar Head of Marketing, Enterprise Solutions, Kristen Kanka

on Building a Product Marketing Team