How do you structure PMM support for partners specifically? Is there a dedicated role, distributed, any tips?
If partnerships are a focus for the organization, partner PMM as a dedicated team is crucial. Within the team, there can be individuals supporting for technology partnerships, cloud alliances and traditional SIs, LSPs & resellers. Depending on the organization and the existing and planned partnerships, the number to support each one could differ.
In addition to the typical partner marketing, there can be additional resources geared towards technical marketing.