Okta Former Sr. Director Platform Product Marketing • 4y
If partnerships are a focus for the organization, partner PMM as a dedicated team is crucial. Within the team, there can be individuals supporting for technology partnerships, cloud alliances and traditional SIs, LSPs & resellers. Depending on the organization and the existing and planned partnerships, the number to support each one could differ.
In addition to the typical partner marketing, there can be additional resources geared towards technical marketing.