Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
KPIS for a partner marketer vary based on the maturity of the partnership as well as what the team is solving for in creating the partnership. Also, sometimes the company and the partner are focused on different KPIs.KPIs may include sales, customer growth (new segment, greater penetration), retention, awareness and usage. At an established fintech company, the focus was on awareness and usage as it was a large app marketplace, and the fintech company decided to build a specific tech stack and p ...Read More
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