Sarah Lambert
Head of Product Marketing, Symphony Talent
Content
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
There are a lot of messaging frameworks out there to choose from, but I take a bottom up approach: I start with the differentiators and proof points and then build my elevator pitch, value prop statements and long descriptions from those foundational components. I also use the rule of 3 for my di......Read More
2889 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
A truly successful pricing and packaging exercise can't be completed in a vacuum which means competitive positioning must be included in the discussion. The main reason is that you don't want to create EXACTLY the same pricing and packaging approach as your competitors but you also need to be awa......Read More
1569 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
I would suggest practicing by creating your own messaging frameworks for some of your favorite products or companies be they B2C or B2B. This should help you to start to think through the different proof points and differentiators because you’ll already be aware of the competitive landscape and h......Read More
1284 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
This really depends on the channel: For websites and demand gen, you can always use A/B testing to determine what works, but for messaging further down in the funnel, tracking interactivity with different content on your website is helpful and then even further down the funnel are customer presen......Read More
1089 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
You have to start with understanding your audience and your product. For the audience – understand their key business issues and pain points and for the product, understand the differentiators / value drivers so you can craft a message that connects your product as a solution for your audience’s ......Read More
985 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
This is a tough one but I would suggest doing a messaging framework for each product and then the platform as whole. This will help to determine what the true value of the platform might be - is it purely that you have the products together in one place or are you mitigating risk by integrating t......Read More
980 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
There’s an old saying: PR is the coverage you pray for and Marketing (Advertising) is the coverage you pay for. With PR messaging, the limitations to what can be said and what will catch the media’s eye are vastly different than the ways marketing can share a similar story. In my experience, PR i......Read More
899 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • October 20
Each channel has its own parameters for success be they length of message, medium or tone. I tailor my cross-channel message based on the channel audience and length but always connect back to the overarching messaging framework. The need for consistency in messaging - and reiterating the message......Read More
831 Views
Sarah Lambert
Symphony Talent Head of Product Marketing • July 18
We use Trello and I have to be honest, I'm not a fan. I think it can be helpful if you have a lots of projects that go through multiple rounds of review, but other than that, not helpful.
767 Views
Video: Adventures in Messaging: E02 with Sarah Lambert, Director, HCM Product Marketing at Oracle
Talking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging. The key is to be subtle about the testing part. In this episode of Adventures In Messaging, Sarah Lambert, Director, HCM Product Marketing at Oracle, shar......more