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When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?

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2 Answers
  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    I identify my 3-4 top must-have skills for the role and assign situational questions for each of them to my interview panel. The questions usually follow the format “Tell me about a time when you did XYZ” with additional follow-ups. I want to see if the candidate can handle ambiguity, identify the problem or opportunity, prioritize, dig deep, and ultimately communicate and collaborate cross-functionally. I prefer live case studies over take-home assignments because I want to test for adaptabilit ...Read More

    788 Views
  2. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the test and reject the candidate actually. 

    Instead of this, I suggest making sure you ask the right questions during the interview, and making sure your hiring team also supports you in validating impressions and getting those answers. 

    1,443 Views

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