When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?

1 answer

All related (24)

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • September 8

I'm strongly against tests except for under very certain circumstances for specific candidates - only when my intuition is a little wavy - and even then, I often skip the test and reject the candidate

4 Saves

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?

What are your top questions to ensure you are hiring the right PMM candidates and why?

How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?

How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?