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When considering a PMM candidate, do you recommend including a case study/project as part of the interview process?
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Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • September 8
What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?
How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?