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Describe the best PMM team you've been part of, and what aspects made it stand out from the rest. What are some things we could actively employ to our own teams to make it the best PMM team they've been part of?

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3 Answers
Building a Product Marketing Team
  1. Amy Loh
    Amy Loh

    Motive VP | Product and Brand Marketing • 3y

    I've worked with many PMM teams at Square, and the best ones put the customer experience front and center. PMM teams are organized in different ways -- by product, channel, stage in funnel, or customer segment. This can lead to individual PMMs optimizing for their own KPIs, creating a disjointed customer experience. The best PMM teams will think about the seams between products and the entire lifecycle of the customer. I'd encourage PMM teams to map the customer journey. For example, what does a ...Read More

    3,064 Views
  2. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y

    I’ve been lucky to have been part of amazing PMM teams at Microsoft, CTP, Qualtrics, Klaviyo and new Betterup. Hard to draw comparisons but my favorite PMM team was during my early years at Microsoft when I was an individual contributor Here are some reasons that made it special, which you can apply to your teams as well  Clarity of work - We were clear about what each of us were doing, definition of success, key stakeholders and how each one of us was building on each other’s work  Trust - This ...Read More

    692 Views
  3. Katherine Kelly
    Katherine Kelly

    Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y

    Trick question! All my teams have been equally fantastic and I love them all the same.

    BUT I would say that one thing I focus on is trying to develop PMM teams that know how to collaborate. There's a lot of focus on "coverage" and areas of ownership -- but in all my teams I've forced matrices and collaboration and sometimes it's been hard but in all cases I've been proud of the way the team grows when they work together and learn to lean on each other.

    1,234 Views

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