I'm looking at a potential pricing + packaging re-vamp. I've identified the problems + opportunities and would love insight in thinking about whether to run in-house or hire a consultant. If a consultant, whom else have people worked with aside from ProfitWell and Simon Kucher? Ideally want to learn along with the project

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3 Answers

Pricing and Packaging

Chris Mills

Wrike Vice President Product Marketing / GTM • 6y

I've done pricing & packaging projects both in-house with the support of external consulting help. If you or others in your org have never done a big pricing & packaging project before it might be worthwhile to bring in external help. I've worked with Simon Kucher in the past and they have a ton of pricing strategy expertise across a variety of industries. In our latest P&P project, we ran it internally but involved advisors from our investors, industry analysts we work with and our ...Read More

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Nate Franklin

Airtable Senior Director, Product Marketing • 3y

I've found that running a price / packaging revamp in-house versus with a consultant depends on three factors: Assigning a DRI to lead the project and having a clear decision matrix Ability to run a pricing study & impact analysis Scope of risk of the change / ability to run pricing as a test Ultimately, this is a judgement call - but clearly if you are not feeling confident in any of the above - you should take a hard look at whether or not it is right time to do this project. Here's my bre ...Read More

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Yannick Kpodar

Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y

In-house will usually be a great learning experience. You can run this project if you operate as a unit and work with your cross-functional partners. Consultants can add a ton of value, but they come at a steep cost. We decided that we could do it on our own, and we were right :) But I recommend talking to as many pricing folks in your industry or other industries to learn from them. Some mistakes are avoidable. The only consulting firm we spoke with was Simon Kucher. Have a look at these slides ...Read More

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