I'm looking at a potential pricing + packaging re-vamp. I've identified the problems + opportunities and would love insight in thinking about whether to run in-house or hire a consultant. If a consultant, whom else have people worked with aside from ProfitWell and Simon Kucher? Ideally want to learn along with the project
3 Answers
Wrike Vice President Product Marketing / GTM • 6y
I've done pricing & packaging projects both in-house with the support of external consulting help. If you or others in your org have never done a big pricing & pa...
1558 Views
Airtable Senior Director, Product Marketing • 3y
I've found that running a price / packaging revamp in-house versus with a consultant depends on three factors:Assigning a DRI to lead the project and having a clear decis...
1757 Views
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Natixis Former Chief Marketing Officer, Dalenys & Xpollens Payment Solutions • 5y
In-house will usually be a great learning experience. You can run this project if you operate as a unit and work with your cross-functional partners. Consultants can add ...
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