Communities
Sign Up / Sign In
Alex Gammelgard
Product Marketing, Trusted Health
Content
Alex Gammelgard
Trusted Health Product Marketing • May 27
Whenever I’m reporting on PMM results, I include a slide called “PMM across the funnel.” This allows me to showcase how specific PMM programs impact the effectiveness of the entire team. For example, a lot of competitive projects/sales enablement efforts have nothing to do with pipeline generatio......Read More
872 Views
Alex Gammelgard
Trusted Health Product Marketing • May 27
In any SaaS business, “adoption” is a company-wide priority. If customers aren’t happy and using the product, you’re just putting your sales/marketing investments into a leaky bucket. So it makes sense that Marketing -- and PMM specifically -- would monitor adoption closely, and even set KPIs in ......Read More
616 Views
Alex Gammelgard
Trusted Health Product Marketing • May 27
A cornerstone of my PMM strategy, and how I set/socialize PMM KPIs is something I call the “state of the customer report.” This is done quarterly, and is a look at the market based off of win/loss interviews, revenue and churn data, competitors, and other insights relevant to company performance.......Read More
465 Views
Alex Gammelgard
Trusted Health Product Marketing • May 27
PMM can be one of the most impactful orgs in the company - we have a unique view into the market, the competition, and engage daily with product, CS, and the entire GTM team. We also often have a seat with Finance, given our responsibilities in pricing and packaging. That’s why it always surprise......Read More
446 Views
Alex Gammelgard
Trusted Health Product Marketing • May 27
THE SHORT ANSWER TO YOUR QUESTION IS THAT I AGREE WITH YOUR APPROACH -- LADDERING THE TEAM UP TO A LARGER NORTH STAR METRIC AGAINST WHICH ALL ACTIVITIES CAN BE TIED IS A GREAT SOLUTION. I THINK A SIMPLE RULE OF THUMB IS, IF YOU’RE WORKING ON AN INDIVIDUAL PROJECT THAT ISN’T TIED TO A COMPANY OUTC......Read More
410 Views
Alex Gammelgard
Trusted Health Product Marketing • May 27
Any KPI, no matter how small, can be important if it’s tied to organizational performance. That said, my biggest pet peeve is when PMMs attempt to show the value of their team with KPIs that aren’t actually tied to anything outcome-based. A common one that comes to mind is setting goals for “......Read More
370 Views
Alex Gammelgard
Trusted Health Product Marketing • February 23
At most startups, the business founder is the first product marketer. This makes sense bc the founder knows the problem deeply, as well as the market, the product vision, and the opportunity ahead, and is willing to do the work to get those first sales across the line. The challenge is, knowing t......Read More
349 Views
Alex Gammelgard
Trusted Health Product Marketing
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
--:--
--:--
Follow Alex on LinkedIn. Join Alex on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at ActiveCampaign? 2. How do you and the product marketing team at ActiveCampaign think about storytelling? 3. When you think about telling a new story or ......more
Credentials & Highlights
Product Marketing at Trusted Health
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Self-Serve Product Marketing, B2B Product Marketing KPI's, Establishing Product Marke......more