Snowflake Product Marketing Lead • 1y
Longer or more unpredictable sales cycles make it challenging to know if your GTM approach is working. While it's tempting to focus solely on closed deals as a measure of success, waiting months for validation isn't ideal. You need to identify and measure the key moments that show momentum along the way. This became clear when launching our AI product at Zendesk. Customers were excited about the potential, but some were uncertain on how to prove value. One big cross-functional effort that’s help ...Read More
2,312
Views
