How did you get started in Product Marketing? Any advice for people breaking in?

2 answers

All related (12)

Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 7

One, I have never met two PMMs who came to product marketing through the same path; and two, the metrics you care most about are deeply influenced by your product, market, and customer.The short versi

7 Saves

Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 17

You can start by learning free product marketing guides & courses. As well as following PMM communities to grab knowledge from fellow PMMs. Ideally, you should aim into obtaining such hard skills:

1 Save

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

What is an important KPI that you see product marketing teams completely missing?

Any strategies for developing gold-standard customer testimonials / value case studies?

Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?

Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?

Which growth channels have worked surprisingly well for Airtable?