Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 5y
Going to take my time with this one, as I think it combines a number of the other topics, but it's also critical, because PMM often sits at the center of all these things. Product launches are a big tentpole event in the lifecycle of a company and a product. Done right, they should drive traffic, leads, and opportunity creation (awareness, demand gen, and pipeline). These are massive, coordinated efforts, but they're also not a point in time. No single day or event should make or break the futu ...Read More
