How do you think about KPI's for product launches, balancing awareness, demand gen and pipeline?
3 Answers
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Going to take my time with this one, as I think it combines a number of the other topics, but it's also critical, because PMM often sits at the center of all these things...
1473 Views
Sauce Labs Group Manager, Product Marketing | Formerly Twilio • 1y
For product launches, I break down KPIs into three phases: Awareness Phase: At this phase, I want to look at how our exciting launch communications are landing with the m...
553 Views
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Product Marketing Consultant | Formerly Salesforce • 2y
Product launch KPIs should span the funnel so you can identify what's working and what's not. You also want to understand the customer, media, and sales team's interest i...
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