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What advice do you have for a new grad trying to get a foot in the product marketing door?

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2 Answers
  1. LeTisha Shaw
    LeTisha Shaw

    UserTesting Marketing & GTM Leadership | Formerly UserTesting, Evernote, Disney, Merck • 5y

    I think this depends on your past work experience...are you an undergrad very little work experience or grad with several years of work experience?   It's challenging to get a PMM role coming straight out of undergrad, mostly because when we look for entry-level PMMs, we look for people who have work experience in general marketing areas or have shown they have transferrable skills from functions that work closely PMM, such as Product or Customer Success, and this comes with several years or wor ...Read More

    1,824 Views
  2. Rachel Weber Callaway

    MasterClass Vice President Product Marketing • 1y

    Here are a few tips for new grads looking to get into product marketing: Keep an eye out for when you encounter product marketing in your life. I promise you're seeing it all the time. Don't just dismiss that tooltip the next time it pops up! Ask yourself why you're seeing it, what it says, if it's getting you to take the action it's supposed to, etc. Similarly, try to reverse-engineer campaigns you see out in the wild. After seeing an ad or other marketing material, ask yourself: who were they ...Read More

    824 Views

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