What are the 3 skills you use most often in your role as a product marketer?

As a product marketer, the top three skills I use are:

• Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the better you can identify what are the parts that will matter most for your customers and your field team. Never be afraid of asking "why" many many times.

• Problem solving: One of my favorite parts of this role is being able to create and own the go-to-market strategy, which means working with all different parts of the business to be successful. This means you're often dealing with complexity and ambiguity, so being able to problem solve and find ways to continue to lead your area forward is critical.

• Communications, especially writing: A good product marketer is a storyteller at heart. You need to be able to take a bunch of features and functionality and turn that into a story that matters to your audience. Having strong writing skills to fall back on is great to help you refine the story, get buy in internally, and land it externally.