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Who gets a say in product launches?

Megan Pratt
Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRollDecember 21

I like to keep the circle of feedback small, so that roles are clear and the strategy doesn't get confused. 

With that said, who exactly gets a say will change based on your organization. It's usually some combination of: 

- Product Manager, or Product Leader

- Sales Leader

- Marketing Leader

- Product Marketing Leader

On occasion in a start-up/scale-up, the founder or CEO will want to have a say as well. 

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