Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
I like to keep the circle of feedback small, so that roles are clear and the strategy doesn't get confused.
With that said, who exactly gets a say will change based on your organization. It's usually some combination of:
- Product Manager, or Product Leader
- Sales Leader
- Marketing Leader
- Product Marketing Leader
On occasion in a start-up/scale-up, the founder or CEO will want to have a say as well.
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