Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 1y
I don't think there is ever one asset to rule the world or be the single solution. Instead, it's about understanding how the sales organization is structured so you align your GTM to the sellers' goals. For example, can you model your first call deck off of the sales methodology used across the sales organization? Can you provide a sales enablement calendar that ends with a clear CTA like "here is a templated outreach campaign to drive prospects to our product launch webinar next Tuesday."? Can ...Read More
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