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Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics January 17

This is a hard question to answer because it is pretty dependent on your company's industry, business model, gtm strategy, etc. However, I'll give some examples I've come across in my experience. 

1. Website. As a marketer, your website is your storefront - and there are endless ways to continue to improve it to maximize results. Whether your business is built on a self-serve model or you are 100% sales-led - the role of the website is an integral one - spefically in letting prospects and custoemrs know you understand their pain points and have a solution that can help solve them. So - spend some time evaluating your company's website - especially while you have fresh eyes as an outsider, and note ideas for how to optimize. Look at product positioning, audience targeting, clearly articulating value, CTAs, etc. There are likely many quick wins to be found 

2. GTM plans. Take a look at how new products and features are currently being brought to market to prospect and existing customers. There are likely quick wins here as well. If there isn't a current GTM template, create one. That is a really great quick win. Make sure your company is taking products to market with the right channels based on what is being released, and to the right audience. Are announcements segmented? (if your company doesnt have clear segments - this should be something on your list of things to help tackle). Are there new and creative ways to get your audiences attention (not everything needs a billboard) -- this can be a clever social media strategy, or in-house videos. When I started at Intercom, the PMM team created 'quick look' videos that were short videos made by an individual PMM, delivered in product. They were not shiny, or overly polished - just a way to connect as humans to customers that didnt require a massive budget or an eloborate project plan. Just a PMM, a script and screen recording software. 

3. Sales assets. There are many ways to support a sales team, and hopefully once you've done your listening tour you'll have identified a few areas that are low hanging fruit. I'd say often times an item that shows up on sales wishlists is competitive intel. Not just a feature comparison grid, but how your company can and should win in deals against specific competitors. This is a great first project to take as it often kills a few birds with one stone. on Usually, with some dedicated space and time carved out to do research, this research can be tackled fairly quickly - and as a new person in the company it is a great way to get up to speed on your product and market and build context. You can also start by delivering the content in small digestable pieces. Talking points to SDRs/BDRs, a battlecard for all of sales, a live training, feature deep dives, etc. 

Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysJanuary 11

Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins.

You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, understanding why it’s important and raising your hand for anything you know you can do with your eyes closed. I have 10% execute in my first 30 days because that is me working on my win. Then each 30 days thereafter ramps up my time spent executing and delivering more wins.

I've joined companies where I took full control of a product launch, created all the decks for a conference, launched new partnerships and pricing strategies in my first 90 days. Your company hired a PMM because a board member or executive knows they need you, so look for all that low hanging fruit. 


  • Product Launches: are they planning one or in the midst of one? Jump in to run it, help/takeover an aspect of it, uplevel the launch plan line items
  • Press Release: is there a PR going out? Ask to write or review it and uplevel it.
  • Acquisition: are they acquiring a new company? Help with how to message and position the new partnership
  • Conference: do they have a user/customer/internal conference coming up? Dive in and volunteer to help with the decks, speakers, storyline and content.
  • Competitive: hear lots of chatter about competitors? Offer to deep dive on collecting research and create some battle cards with your killer template
  • Product Market Fit: did you join before product market fit? Start doing research to define ICP, Personas, TAM, SAM, Competitors and map the Customer Journey
  • Marketing campaigns: look at existing campaigns and help create content, position content better, discuss which new channels to activate, ensure campaigns are integrated
  • Content: look at existing content and uplevel it, create what’s missing ASAP or help organize it better
  • Video: think they could do more? Help create a good video for their website or marketing
  • Website: looks lackluster or they want to update their website? Jump in to help with strategy and delivery, definately fix any copy/messages that aren't clear
  • Hiring: have open headcount or gaps? Help hire, close top candidates, refer good people you've worked with before
  • Blog: offer to ghost write a blog with Eng or Product
  • Webinar: help create content or present on a webinar
  • Monetization: pricing a new product? Jump in to help them figure out value, pricing and packaging
  • Partner: are they announcing a new partner? Help message and position it
  • Gaps: see a hole? If you can’t fill it, offer to find and manage a contractor who can and bring them onboard, so you can have a win together
  • See something that is confusing or doesn’t make sense? Speak up, ask questions and dive in to help bring clarity