What are some examples of "quick wins" you should aim for in the first 90 days?

Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, understanding why it’s important and raising your hand for anything you know you can do with your eyes closed. I have 10% execute in my first 30 days because that is me working on my win. Then each 30 days the ...Read More

It totally depends on what's already there when you've arrived ;) What's easier to answer is what is OFF the table -- pricing refreshes, website overhauls, launching a strategic narrative. Those are big, time-consuming initiatives that shouldn't be undertaken without a foundational understanding of customer, market, product (and that takes time to develop). Some examples of quick wins I've delivered include: Creating a single resource for product releases -- this made our CS org insanely happy, ...Read More

This is a hard question to answer because it is pretty dependent on your company's industry, business model, gtm strategy, etc. However, I'll give some examples I've come across in my experience.  1. Website. As a marketer, your website is your storefront - and there are endless ways to continue to improve it to maximize results. Whether your business is built on a self-serve model or you are 100% sales-led - the role of the website is an integral one - spefically in letting prospects and custoe ...Read More

This really depends on what your business needs! I would recommend assessing what you believe will help the business move the needle the most to achieving their goals (for that quarter, year etc). A few examples I've done as quick wins Organize a Customer Advisory Board (customer list + invites, topics for discussion) Competitive research - build some scrappy competitive battle cards (something is better than nothing!) ICP Research & build buyer persona cards (and then enable sales, marketin ...Read More

The quick wins really depend on the specific needs of your business. That’s why it’s crucial to spend time early on understanding the current challenges, gaps, and priorities before deciding what to focus on.  Some examples could be: Clarify product positioning or messaging Enhance sales enablement materials Deliver a customer case study or success story Streamline internal processes Run a small, targeted launch/campaign Align with key stakeholders Improve product training or onboarding content ...Read More