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How important are presentation skills for a pmm? How do I develop these skills?

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3 Answers
Product Marketing Career Path
  1. LeTisha Shaw
    LeTisha Shaw

    UserTesting Marketing & GTM Leadership | Formerly UserTesting, Evernote, Disney, Merck • 5y

    I'd say presentation skills are pretty critical for a PMM. I've often heard other say that PMMs create "pretty slides" jokingly, but everyone knows we do far much more than that in developing positioning, messaging, enablement materials, etc. I'll I'd admit, I'm still working becoming a better presenter myself ;)  Because we work in such a cross-functional manner, communication skills are pretty key and presentation skills are a tool in that arsenal. We are successful because we effectively shar ...Read More

    2,094 Views
  2. Rachel Weber Callaway
    Rachel Weber Callaway

    MasterClass Vice President Product Marketing • 1y

    I believe presentation skills are vital for most marketing roles, especially PMM. The PMM's job is often to bring many different cross-functional stakeholders on board with their marketing plan, and the best way to do that is to sell them on it—and the best way to sell is with a great presentation.The best way to develop these skills is simple: practice and present often. It's also important to remember that every time you present your work or GTM plan, you're effectively message testing. How is ...Read More

    638 Views
  3. Talya Heller G.
    Talya Heller G.

    Product Marketing Consultant | Ex-PMM, PM and PMO | Formerly Bloomfire, Rev Worlwide (Netspend), HP • 2y

    I honestly think it depends in the type of PMM you want to be. If you want to be in rooms where decisions are made and influence those, I’d say yes it’s a very important skill. Even if you’re only focused on market research, there will be a time to present your findings so everyone can see how awesome you are and what great insights you have. Presenting as a PMM doesn’t only happen for folks who wants to take center stage and demo a product at a conference, it happens every day when you have con ...Read More

    267 Views

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