Etsy Director of Seller Product Marketing • 5mo
Definitely! Influencing the product roadmap is really about helping teams make better decisions and tradeoffs on behalf of your customers’ problems and needs, not just about driving revenue. Because of that, the same principles apply whether you’re working on a monetized product or something like a public education or awareness campaign. In those cases, product marketing can still add a lot of value by clarifying the target audience and positioning, defining the problem being solved, surface ins ...Read More
641
Views
