In what ways to you see (or recommend) product marketers build trust with their XFN partners?

Building trust is the key component here and I think you get there by taking the time to listen and learn. With the product team specifically, it’s educating them on your role and how you’re ultimatel

First, this is so hard! I have been through a few turns of this and candidly I’d say not every company is ready. There are companies that are just not ready to have a strategic pmm org. Maybe their pr

Show up! In my last role, I was on a team where it wasn’t usual for PMM to play a significant role in the PM planning or organization. I showed up, spent time with the leaders, shared what PMM could d

This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we con

This happens a lot, and a lot of times it’s because PMM wasn’t established when the company started shipping products and became successful without the help of a PMM function.  The key is to really h

Start with discovery and a series of questions that you can consistently ask your stakeholders.  1. Understand them as humans: what motivates people, how they communicate, what they're passionate abou