In what ways to you see (or recommend) product marketers build trust with their XFN partners?

Building trust is the key component here and I think you get there by taking the time to listen and learn. With the product team specifically, it’s educating them on your...

Show up! In my last role, I was on a team where it wasn’t usual for PMM to play a significant role in the PM planning or organization. I showed up, spent time with the le...

First, this is so hard! I have been through a few turns of this and candidly I’d say not every company is ready. There are companies that are just not ready to have a str...

This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PM...

This happens a lot, and a lot of times it’s because PMM wasn’t established when the company started shipping products and became successful without the help of a PMM func...

The No. 1 way you can build trust with cross-functional partners is by listening to them. Try meeting with them at least quarterly and asking:- What have you liked that p...

Start with discovery and a series of questions that you can consistently ask your stakeholders. 1. Understand them as humans: what motivates people, how they communicate...