What research goes into informing Product what they should be delivering and what is the tangible output of that research?

There is a vast breadth of research that can inform Product decisions. Being at a larger company affords me the opportunity to take advantage of our highly skilled Consum...

Research Competitor analysis to identify gaps to fill and opportunities to strengthen your unique value proposition Customer research to understand needs and willingnes...

The first piece of research is typically WITH the product team - aligning on the key things that we don't know, but need to know to make better product or feature decisio...

You'll definitely want to chat with a research agency or your internal researchers to build a game plan, but I think it starts with a list of questions you want answered....