What research goes into informing Product what they should be delivering and what is the tangible output of that research?

Answer

4 Answers

Influencing the Product Roadmap

Matt Hodges

Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 3y
Research
- Competitor analysis to identify gaps to fill and opportunities to strengthen your unique value proposition
- Customer research to understand needs and willingness to pay
- Market and analyst research to inform how to strengthen your position in your category
- Win/loss analysis with sales to identify common blockers and hurdle
With regard to the tangible output, see my answer to, "How do you influence the product roadmap if the roadmap has already been laid out by product?".
1,484 Views
Alex Lobert

Meta Product Marketing Lead, Facebook Monetization • 4y

The first piece of research is typically WITH the product team - aligning on the key things that we don't know, but need to know to make better product or feature decisions. Upfront you should lay out that we will try to learn X in order for us to decide whether or not to do Y. If you do this upfront work, you will have such a better chance of making an impact with your research. From there, it is all about determining the techniques that will allow you to leran the requisite piece of inform ...Read More

621 Views
Vishal Naik

Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y

You'll definitely want to chat with a research agency or your internal researchers to build a game plan, but I think it starts with a list of questions you want answered. Nothing too formal, just conversationally, what insights do you need to know that will help build product strategies? For me, that starts from talking with PMs and Sales people and understanding current context and then looking for where they may be a gap. One of our products is localized only for US-EN, but we have a large vo ...Read More

2,291 Views
Sangita Sarkar

Immutable Head Of Marketing • 6y

There is a vast breadth of research that can inform Product decisions. Being at a larger company affords me the opportunity to take advantage of our highly skilled Consumer Insights team and methodologies.Working with a 10-year old brand like Words With Friends, immediately signaled to me a necessity for a refresh on consumer research.We conducted a category segmentation study to understand new potential types of gamers that may be interested in word games as well as their motivations for wantin ...Read More

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