How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?

Again, I think this is where it's helpful to align with your company-level OKRs. At a high level, you're all working towards the same goals. If you have an idea that you think might help you achieve those goals, it's important to share that with your product org. Any data you can bring to the conversation will certainly be helpful -- whether that's trends you're seeing in your existing funnel or macro trends like search volume for keywords you might be trying to go after (this is especially valu ...Read More

I use a tiering matrix for every new release/product launch to remain objective in my decisioning. The process runs as follows: Tier 1: Innovative, net new functionality that increases market share, domain authority, and network effects (leadership position)GTM is 10-12 weeks from development stage Tier 2: Functionality that improves product market fit, NRR (expansion revenue) and influences acquisition GTM is 4-6 weeks from development stage Tier 3: Table stakes functionality that is a parity p ...Read More

This is a fun question! Creating new functions that could have a massive impact but you are unsure of is fun and also can be scary. So the goal here is to look for as much data as possible to evaluate the risk! I always start with what are we trying to build and who are we trying to build this for, once I have the persona's I typically like to go out and find groups of these persona's that I can do a quantitative analysis through surveys asking how much of an impact this will have, I also like t ...Read More

I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking about assumptions, ask yourself "what must be true in order for this idea to succeed?"  Then try and anticipate questions they'll have about risks and ways you can mitigate them. For example, can you propose experiments to validate hypotheses or identify other ways to derisk a project? Showing that you put thought into thinking a ...Read More