Question Page

How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?

Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler2y
I use a tiering matrix for every new release/product launch to remain objective in my decisioning. The process runs as follows:Tier 1: Innovative, net new functionality t...
...Read More
388 Views
Elise Beck
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium3y
Again, I think this is where it's helpful to align with your company-level OKRs.At a high level, you're all working towards the same goals. If you have an idea that you t...
...Read More
473 Views
Upcoming Event
Mastering AI as a Product Marketer
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
This is a fun question! Creating new functions that could have a massive impact but you are unsure of is fun and also can be scary. So the goal here is to look for as muc...
...Read More
1074 Views
Marissa Hastings
Change.org Director of Product Management5y
I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking a...
...Read More
790 Views