How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?
4 Answers
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
I use a tiering matrix for every new release/product launch to remain objective in my decisioning. The process runs as follows:Tier 1: Innovative, net new functionality t...
387 Views
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
Again, I think this is where it's helpful to align with your company-level OKRs.At a high level, you're all working towards the same goals. If you have an idea that you t...
473 Views
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Atlassian, Wiz, Splunk, Ting
This is a fun question! Creating new functions that could have a massive impact but you are unsure of is fun and also can be scary. So the goal here is to look for as muc...
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Change.org Director of Product Management • 4y
I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking a...
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Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? How do you influence product roadmap as a product marketer. What are the main channels product marketing can use to influence roadmap?What definitely doesn't work when it comes to influencing the roadmap?