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How do revops leaders quantify the metrics of success? What does a good year look like according to you?

My company, Sonar, works with revops teams to make salesforce the most effective tool it can be to streamline GTM ops. As a salesperson, sometimes I find it hard to quantify the benefits of my product. I look forward to hearing how a revops leader quantifies the value of a tool that saves your team time on scoping, cleaning tech debt, having a comprehensive data dictionary, and fixing breaks much faster.

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3 Answers
Revenue Strategy Execution
  1. Tyler Will
    Tyler Will

    Intercom VP, Revenue Operations | Formerly LinkedIn • 2y

    This is a good question and I hope other people can comment and provide their perspectives as well. I think defining and quantifying success metrics for RevOps is challenging. We're surrounded by probably the most quantifiable parts of a business - sales quota attainment and revenue generation, marketing leads and pipeline, etc. - and yet none of those directly reflect our work. As a general rule, I don't find time savings metrics from SaaS vendors very compelling. I think small time savings for ...Read More

    1,824 Views
  2. Sowmya Srinivasan
    Sowmya Srinivasan

    HubSpot Vice President of Revenue Operations • 2y

    I will detail my answer around as a revenue operations leader, how do I identify the set of KPI’s and metrics to measure success? How do we know if we are trending in the right direction or a course correction is needed and how do I know if me and my teams have delivered what the organization needs from a revenue operations organization?  First step, make sure that you as a RevOps leader do not operate in a vacuum. Some key considerations to identify the KPIs and metrics: Company Goals: Align me ...Read More

    1,509 Views
  3. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 2y

    Quantifying RevOps leaders’ success criteria consists of setting clear, measurable results that directly connect operational improvements back to tangible business outcomes. here are some key metrics you can potentially address when talking to Rev Ops leaders about your products, and bear with me as I'm not an expert on that: Increased operational efficiency: Gauge the time saved on manual tasks such as data entry, data cleaning and healing breaches at rack level. If, for example, Sonar could al ...Read More

    830 Views

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