Revenue Strategy Execution

How do I get my marketing leader on board if automation is key to my strategy?
My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.
7 Answers
Cambria Moreno
Cambria Moreno
The Riverside Company Director of Revenue OperationsJune 1
Marketing Operations should fall under the scope of Revenue Operations and that is where a lot of automation decisions are made. If that is not the case at your organization you need to drill into the concerns your marketing leader has for why automation is not their path of choice. Often times t...Read More
1416 Views
How do I decide which tactical piece to implement first in our strategy for revenue engine?
I have developed our first company strategy for our revenue engine and I have buy-in at the exec level.
7 Answers
Sid Kumar
Sid Kumar
HubSpot SVP, Revenue Operations (RevOps)February 8
There are four key foundational pillars to a RevOps strategy: 1/Talent, 2/Process, 3/Systems, 4/Data. I'd start with Talent and Process changes in the near-term, while starting to build your plans and roadmap for your Systems tech stack and Data architecture. In my experience, you need all these ...Read More
2841 Views
How do revops leaders quantify the metrics of success? What does a good year look like according to you?
My company, Sonar, works with revops teams to make salesforce the most effective tool it can be to streamline GTM ops. As a salesperson, sometimes I find it hard to quantify the benefits of my product. I look forward to hearing how a revops leader quantifies the value of a tool that saves your team time on scoping, cleaning tech debt, having a comprehensive data dictionary, and fixing breaks much faster.
3 Answers
Tyler Will
Tyler Will
Intercom VP, Sales OperationsApril 3
This is a good question and I hope other people can comment and provide their perspectives as well. I think defining and quantifying success metrics for RevOps is challenging. We're surrounded by probably the most quantifiable parts of a business - sales quota attainment and revenue generation, m...Read More
594 Views
How do I ensure that the revenue dashboard is accurate and updated in a timely manner?
I am working on our first revenue dashboard and I want it to be as accurate as possible. I am building it in Salesforce and using the opportunity stages as percentage indicators towards closed won. This is a new process and I am finding that the sales team is not updating the stages in a timely manner which is impacting the dashboard.
8 Answers
Sid Kumar
Sid Kumar
HubSpot SVP, Revenue Operations (RevOps)February 8
I'd encourage you to partner with your sales leadership to align on a shared vision around your reporting and analytics roadmap and get the buy-in and sponsorship that these views will be valuable and enable them to do their jobs more efficiently and effectively (e.g. focus on the right opportuni...Read More
2715 Views
How long is appropriate to plan for the initial implementation of the revenue strategy?
The C Suite wants an estimation and I am not sure where to target.
6 Answers
Cambria Moreno
Cambria Moreno
The Riverside Company Director of Revenue OperationsJune 1
This will highly depend on what sort of headcount you have in place. In order to get basic infrastructure built it would take roughly a quarter to map out things like sales methodology, sales process, marketing philosophy, incentive compensation, etc. If you have a quarter to focus on flushing al...Read More
1077 Views
6 Answers
Michael Hargis
Michael Hargis
Tealium SVP, Revenue OperationsNovember 17
I love this question. The one tool that I can't live without right now is Clari. We run our entire business out of it at the executive level. Q4 is a critical one for any SaaS company at our scale and we rely on Clari to power our weekly forecast cadence, evaluate trends in the pipeline and cl...Read More
3298 Views
8 Answers
Sid Kumar
Sid Kumar
HubSpot SVP, Revenue Operations (RevOps)February 8
I'd consider a format that is easily accessible and that is easy to keep up to date. As such, I'd suggest something like a company wiki and/or link directly from your BI tool or whichever platform teams across your company access data and analytics. When creating this data dictionary, I'd spend t...Read More
2530 Views
8 Answers
Sid Kumar
Sid Kumar
HubSpot SVP, Revenue Operations (RevOps)February 8
I would recommend closely partnering with and advising this new individual to start with a listening tour of sales managers, sales reps, prospects, customers and partners to develop a deep understanding and appreciation of the current state of affairs before making any pivots to the strategy or t...Read More
2416 Views
What are the long-term metrics that you prioritize reviewing in running your organization?
I believe organizations that I have been a part of spend too much time prioritizing short-term metrics (pipeline, forecast, YoY growth, etc.), and I notice this is especially true when creating deep partnerships with Sales leadership. What do you look at to determine the future health of your organization (ex: new logo wins, # of partner wins and contribution, growth in pull-through services)? How do you balance focus on short and long-term health?
7 Answers
Sid Kumar
Sid Kumar
HubSpot SVP, Revenue Operations (RevOps)February 8
The specific answer here will depend on the type of organization (e.g. B2B/B2C), target segmentation (e.g. Enterprise/SMB) and go-to-market model (e.g. Product Led Growth, Sales Driven). I'd suggest looking at this through teh framework of of leading indicators (input metrics) and lagging indicat...Read More
2190 Views
What are some ways I can leverage partnerships and community sponsorships without a huge budget?
I made a short list of communities and micro influencers that I planned to explore but I just got word that the budget has been drastically cut.
3 Answers
Justin Trana
Justin Trana
Databricks Senior Director Sales OperationsAugust 30
While it generally takes more time, look for ways to find joint go to market opportunities or ways you can partner through a third party to build a relationship. For example, co-sponsorship of an event or partnering as keynote speakers to build mutual brand awareness. If there is something in it ...Read More
917 Views