The first phase of my revenue plan involves overhauling the handling of all inbound leads. This will take at least 2 months to implement. What’s the best place to start with this to minimize the pain that the sales and marketing teams will feel?

Question

Justin Trana · Accepted Answer

The hardest thing to do in this type of transition is to force the sales and marketing teams to pivot twice. What I would recommend focusing your energy on is how you can...

Cambria Moreno · Answer

The best place to start will be with lead scoring or prioritization so the team has direction in how they handle different types of leads. Next I would work on your routi...

Eduardo Moreira · Answer

RevOps is the glue that bonds revenue teams together, and to minimize pain points you'll have to drive monolithic Marketing and Sales (M&S) buy-in around ambition, mo...

Tyler Will · Answer

For your project to overhaul the handling of all inbound leads, I would think through all the different aspects of the change that might cause pain. That would let you de...