How do I decide which tactical piece to implement first in our strategy for revenue engine?

There are four key foundational pillars to a RevOps strategy: 1/Talent, 2/Process, 3/Systems, 4/Data. I'd start with Talent and Process changes in the near-term, while starting to build your plans and roadmap for your Systems tech stack and Data architecture. In my experience, you need all these capabilities to operate a world-class RevOps function which can scale with your organization. However, each of these areas have different time horizons to impact. For example, Systems and Data investments are foundational capabilities that will take a longer time to yield a return (18 to 24 mos) whereas you can start to make Talent and Process changes that can have near-term impact to show near-term impact and drive sustained momentum for your strategy. One area which I've found to be high leverage is getting your organization entirely aligned around a single view of the customer journey with clear North Star success metrics and organizational owners who are accountable for driving success at each stage.

Whatever makes the sales team more effective! The more you can focus on the tooling and infrastructure that keeps the sales team effective and focused on selling, not admin, the better. Your customer in building a revenue engine is the sales org and if they are losing patience while you build structure around back-office tooling you will lose their support for the future phases of work.

Pipeline is a leading indicator of success so I always believe you should start there. You need more time, money and effort in generating pipeline than you do in closing deals as you kick off a revenue engine. I would start by making sure you have a clear marketing strategy, rules of engagement with your incoming interest and a solid development team to prospect. Your first closed deal is going to come much later in your strategy and you will need a decent number of at bats depending on your win rate to accomplish that first deal. Make sure you invest the time into your pipeline generation methodology.