What are the biggest frustrations you have as a revenue operations manager?

Like any role, RevOps has its share of frustrations. The key is learning which challenges are “part of the job” vs. signs of a deeper issue. A few common ones: Too much to do with limited resources. There’s always more demand than bandwidth. This will not change if you simply move to another Revops team. The skill is in ruthless prioritization—clarify what drives revenue impact and help the business understand the trade-offs. Feeling under-resourced. If you can’t get headcount, look at automatio ...Read More

The biggest one in my career has been a lack of proactivity. I shouldn't have to spot a problem that someone on my team is experiencing - it's much better for everyone and the business if that person raises their hand to say 'Here's a problem or risk, here's how I'm thinking about solving it, here's where I'm getting stuck, can you help?' Sometimes I spot something before someone is aware to it, but can't do that 100% of the time, so folks taking ownership of their scope and bringing me into pro ...Read More

I think my biggest frustration is generally around "time in the day" and "goal post-shifting without proper foresight." With these challenges, you have to focus on what you have control over. Unfortunately, I have not been able to figure out how to add hours to the day, so instead, I have to drive clear prioritization and delegation (and sub-prioritization throughout the team) to make sure that we are focused on the right outputs at the right time to drive business value. This also requires the ...Read More

I prefer to frame the challenges I face as a Revenue Operations manager not as frustrations, but as crucial considerations that influence how I allocate my time and resources over the coming months. A common issue is that Revenue Operations teams are often under-resourced relative to the size and needs of the organizations they support. It can take years to build a team with the capacity and expertise needed to scale operations effectively alongside rapid business growth. The ongoing challenge i ...Read More