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When developing your org - how do you delineate between marketing ops talent and rev ops? Do they belong in one team or separately? If separate, how do they best work together?

Lindsay Rothlisberger
Zapier Director, Revenue Operations3y
Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campai...
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1604 Views
Kayvan Dastgheib-Beheshti
Payscale VP, GTM Operations & Business Intelligence2y
Distinguishing between Marketing Operations and Revenue Operations talent is an interesting topic because it's essential to understand that RevOps is not merely a rebrand...
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1422 Views