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When developing your org - how do you delineate between marketing ops talent and rev ops? Do they belong in one team or separately? If separate, how do they best work together?

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2 Answers
Establishing the Revenue Ops Function
  1. Lindsay Rothlisberger
    Lindsay Rothlisberger

    Zapier Director, Revenue Operations • 3y

    Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campaign planning. Revenue Ops teams are focused on optimizing revenue generation and the customer experience across all go-to-market teams and channels – including sales, marketing, and customer success.  Revenue Ops, without marketing housed within it, is more similar to a Sales Ops team than the concept of a RevOps team, which is m ...Read More

    1,617 Views
  2. Kayvan Dastgheib-Beheshti
    Kayvan Dastgheib-Beheshti

    Payscale VP, GTM Operations & Business Intelligence • 2y

    Distinguishing between Marketing Operations and Revenue Operations talent is an interesting topic because it's essential to understand that RevOps is not merely a rebranding of SalesOps. Both Marketing Ops and SalesOps talent are vital components of RevOps, but they possess distinct skill sets and areas of expertise. Marketing Ops talent differs from Sales Ops talent in that they are specialists in the entire marketing funnel. Much like Sales Ops, their objective is to ensure that their stakehol ...Read More

    1,441 Views

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