Establishing the Revenue Ops Function

I've found success retaining high performers by investing time to understand what motivates the team member, and creating opportunities and/or taking action on activities...

Focus on getting the big systems in place first (on the sales side, for example, think CRM, data enrichment, sales engagement platform) and audit all the existing tools a...

When interviewing candidates for sales strategy and operations roles, I always run a structured interview process that helps ensure the key success factors for the role a...

Check out some of my thoughts on a related question here :)

My framework for prioritizing is a bit qualitative in that it is something I have gotten a feel for over time. In general I will try to allocate:25%-30% of my time on lon...

My specific team is focussed on post-sales revenue operations. We are structured around a few aspects:1. The Craft: Meaning merchant facing roles (ex. Customer Success, S...

Knowing how to manipulate, share and wield data, tech and processes for efficiency gains is valuable in many functions outside of operations. While doing your 'day job' ...

I hit on this somewhat above but generally it should be 30 Days: Learning and Discovery Meet with key stakeholders (Managers and ICs) to learn current processes, bottle...

In my opinion, the best RevOps professionals have in common 3 skill peaks (communication, data-fluent problem-solving and system thinking) and one personal trait: curiosi...

30 days: Focus on setting a clear vision and establishing priorities for the function, even if initially it's just you. Define what good looks like in the touchpoints bet...

The org structure I mentioned really lends itself to working cross functionally. Our marketing ops folks are embedded on the marketing team and work together to create an...

The earliest stage at which a startup should consider hiring a RevOps manager is often earlier than most organizations currently do. Startups naturally have individuals j...

Prior to joining Adobe, I worked as an economic consultant specializing in antitrust and competition. Like most consultants joining fresh out of undergrad, I saw consulti...

I think the biggest surprise is what you take for granted when rev ops is already an established function. The problems and decisions you make affect many more people at ...

I suggest you follow something like below. You will have to adapt this accordingly to size of the company and where it is at in operational maturity. But the following th...

Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campai...

Aligning on the definitions in the awareness to revenue funnel and transparency are the most important factors in making sure shared KPIs are successful. If teams underst...