Where do you see the future of revenue operations heading? What skills will a future revenue operations manager need that he/she doesn't have today?

There are few different ways I see: from configuring/maintaining to building from reactive to proactive. The first is that the tools landscape has empowered revops to build toward solutions (eg Clay-esque GTM engineering) vs simply configuring or being dependent on engineers. This expands the potential impact of technically minded systems rev ops archetypes materially. The second would be more for the analytical / strategy archetype. Where before a sales VP might ask their analyst a data questio ...Read More

Here's a few trends I've observed for revenue operations: Rev ops is becoming an umbrella org for operations teams supporting other business functions Rev ops is fast adopting AI, but AI is still in its infancy Rev Ops Umbrella Org - historically departments like marketing, sales, sales enablement and customer success operate separately and have their own operations team. However, given how inter-connected these functions are to help acquire, retain, and up-sell customers, companies are starting ...Read More

The future of revenue operations is leveraging AI (predictive & generative) to accelerate organizational growth by making reps more efficient and effective with AI powered insights, automation and scale ! With AI today, revops is best positioned to Automate/eliminate the repetitive, orchestrate the customer's journey with real-time insights and execute organizational strategy with engaging experiences both for customers and reps!  With this lens, educating self on AI and understanding how to ...Read More

Here are my predictions for the future of Revenue Operations: Integration of Sales, Marketing, and Customer Success: Revenue operations will involve breaking down silos between sales, marketing, and customer success departments. A unified approach will ensure seamless collaboration and consistent messaging throughout the customer lifecycle. Advanced Analytics and Predictive Modeling: RevOps will leverage advanced analytics and predictive modeling to forecast revenue, identify trends, and optimiz ...Read More

Rev Ops will continue to shift from reacting/responding/executing to proactively offering insights and training business users how to self-serve their data needs. it will about activating process and tech vs. doing all the work for your partners. AI tools will become critically important. Learn it, know it, use it. It may seem counterintuitive to a RevOps professional to put self service in the hands of business, but shifting mindset to the benefits - opening you and your teams up to perform mor ...Read More