How do I get my marketing leader on board if automation is key to my strategy?
My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.
7 Answers
HubSpot Vice President of Revenue Operations • 2y
I will tweak my answer to make it more generic “How do get buy-in on automation strategy from a business leader”. It is very important to help stakeholders understand tha...
1030 Views
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM) • 2y
Similar to another question (see "I am in the first phase..."), in my view the main issue is your marketing leader seeing your proposed path more as your (singular) strat...
1495 Views
The Riverside Company Director of Revenue Operations • 2y
Marketing Operations should fall under the scope of Revenue Operations and that is where a lot of automation decisions are made. If that is not the case at your organizat...
2617 Views
Databricks Senior Director Sales Operations • 2y
Simple as it seems, I think what really matter is that you present what's in it for them first and foremost. The marketing team will have a very specific POV for what rea...
1405 Views
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
Getting any senior leader on board is critical for any change, whether marketing automation or anything else we do in RevOps. Whenever we are dealing with larger initiati...
638 Views
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y
I think it is important to understand the perspective of the marketing leader as to why they feel that they should control the workflow/automation. Is it because of the s...
672 Views
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 2y
This is classic in any company and a very common situation any RevOps leader would need to face regularly, not only with marketing but with every other stakeholder in the...
584 Views