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How do you handle discovery for complex, multi-stakeholder sales?

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  1. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • 6mo

    Start by mapping the stakeholder landscape early, review it often, make revisions and keep notes. If you sell with a larger account team, make sure everyone on the team has access to view and update based on their conversations and findings. First step - create a stakeholder map! Use an org chart tool, or create your own, that will help you (and your selling team) understand the business at large, and identify the stakeholders, influencers, decisions makers, champions, etc. Then, identify the ke ...Read More

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